Visual quiz builder
Drag questions into place, set scores and categories, and preview live. No code, no developer.
Quizzes, scorecards and lead funnels
Turn curiosity into qualified leads.
InsightSquirrel lets you build interactive quizzes and scorecards that engage your audience, score their answers, and capture the leads you actually want to talk to.
- No code needed
- 14-day free trial
- Cancel anytime
Now on iPhone, iPad & Android
Send your leads anywhere, via Zapier and webhooks
ZapierMailchimpHubSpotGoogle SheetsSlackWebhooks
Everything in one place
Everything you need to run a quiz funnel
From the first question to the qualified lead in your inbox, InsightSquirrel handles the whole journey.
Smart scoring
Weighted answers, overall scores and per-category results power a personalised outcome for every person.
Branching logic
Send people down different paths based on their answers, so each journey feels tailor-made.
Lead capture
Collect names, emails and custom fields with clear consent, before or after the results page.
Dynamic, personalised results
Every person gets a result tailored to their score or category, with personalised recommendations, a clear call to action, and a downloadable PDF report.
Analytics and integrations
See starts, completions and drop-off, then push leads out via webhooks, Zapier and email.
Ready-made templates
Start from a ready-made quiz and have it live in minutes. Free on every plan, so anyone can launch fast.
Browse templates →Photo quizzes
Let people choose from photos instead of text. Great for style, product and personality quizzes.
Surveys
Just need answers? Run a simple survey with no scoring and no results page. People respond, see a thank-you, and every reply lands in your contacts.
Three simple steps
Live in minutes, not weeks
Build it, share it, and watch qualified leads roll in.
Build your quiz
Start from a template or a blank canvas. Add questions, set your scoring, and match results to what you sell.
Share it anywhere
Embed it on your site, link it in a bio, or send it by email. It looks great on every device.
Convert and follow up
Capture leads with their scores, sync them to your tools, and follow up while interest is hot.
See it in action
A closer look at the product
From the first idea to a personalised result, here is what building with InsightSquirrel actually looks like.
Build with AI
Describe it once. Get a whole quiz.
Tell the assistant what you want in a sentence and it drafts your questions, scoring and results in seconds, ready for you to tweak. Included from day one of your 14-day free trial.
Visual builder
Fine-tune every detail, no code needed.
Drag questions into order, set scores and categories, add branching and lead capture. What you build is exactly what people see, and it looks great on every device.
Personalised results
Results that feel made for them.
Every person gets a tailored outcome with recommendations, a clear next step and an optional PDF report, so a quick quiz turns into a qualified lead.
Made for growth
One tool, many funnels
Wherever you need to qualify interest and start better conversations. Browse all audiences →
Marketing teams Generate and score inbound leads at scale.
Coaches and creators Turn your audience into booked calls.
Agencies Launch quiz funnels for every client.
Events and ticketing Qualify buyers before they go on sale.
SaaS Qualify trial and demo leads for sales.
Ecommerce Recommend the right product and grow your list.
Real estate Qualify buyers and sellers, capture the lead.
Fitness Match people to programmes and fill trials.
Professional services Qualify enquiries and book consultations.
Education Match learners to courses and capture enrolments.
Financial services Qualify enquiries for advisers, with consent.
Why InsightSquirrel
More than a form. More than a funnel.
Most tools do one piece of the job. InsightSquirrel builds the quiz, scores every answer, and turns results into booked calls, all in one place.
| What you can do | InsightSquirrel | Form builders | Funnel builders | Lead scoring tools |
|---|---|---|---|---|
| Build landing pages and interactive quizzes | ||||
| Collect customer insights | ||||
| Score answers across multiple categories | ||||
| Qualify and segment leads automatically | ||||
| Deliver dynamic, personalised results pages | ||||
| Automate personalised follow up |
Comparison of typical tool categories. Individual products vary.
Simple, honest pricing
Start free. Upgrade when it works.
Every plan starts with a 14-day free trial of all features, including the AI quiz builder. Add your card to begin, you won't be charged until the trial ends, and you can cancel anytime. Your leads stay yours, here's how we protect them.
Founding offer: the first 100 sign-ups get our founding prices, and your price never increases for as long as your subscription stays active.
⚡ Founding rate · first 100
Spark
The no-brainer starter for small businesses and solo marketers.
£15£9/mo
Start free trial
- ✨ AI quiz builder, up to 2 per month**
- 2 live quizzes
- Up to 200 leads per month
- Dynamic, personalised results
- All core quiz and scoring features
- Lead capture with GDPR consent
- No InsightSquirrel branding
- Email support
Most popular
⚡ Founding rate · first 100
Grow
For growing teams running quizzes as a core channel.
£45£27/mo
Start free trial
- ✨ AI quiz builder, up to 10 per month**
- 10 live quizzes
- Up to 1,500 leads per month
- Dynamic, personalised results
- Branching logic and PDF reports
- Webhooks, Zapier and integrations
- No InsightSquirrel branding
- 3 team members
⚡ Founding rate · first 100
Scale
For agencies and larger companies running many funnels.
£99£59/mo
Start free trial
- ✨ AI quiz builder, up to 35 per month**
- Unlimited quizzes
- Up to 6,000 leads per month
- Dynamic, personalised results
- No InsightSquirrel branding
- Priority support
- 10 team members
Enterprise
Need more than 6,000 leads a month? Custom lead and AI quiz limits, single sign-on, onboarding and a dedicated contact.
**The AI quiz builder is included on every plan and yours to use from day one of your 14-day free trial, up to the monthly limit shown. All prices are in pounds sterling and include UK VAT at the current rate. Clever Owl Solutions Limited, VAT number GB519492465. A VAT invoice is available for every payment from your billing area. Cancel anytime. Every plan includes a 14-day free trial, plus dynamic, personalised results as standard on every plan. Ready-made templates and photo quizzes are included on every plan.
Quizzes and scorecards turn passive visitors into engaged, qualified leads. InsightSquirrel makes it effortless.
0
lines of code to build and launch
Minutes
to build and launch your first quiz
100%
of leads arrive already scored
"We built InsightSquirrel because the quiz tools we tried were expensive, clunky, and held our own leads hostage. Interactive content this powerful should be simple to build, and the data should be yours to keep."
The InsightSquirrel team · Built by CleverOwl Solutions, launched 2026
Ready to build?
Create your first quiz, share it with the world, and start capturing leads you actually want to talk to.
Start free todayQuestions
Frequently asked
What is InsightSquirrel?
InsightSquirrel is a no-code platform for building interactive quizzes and scorecards. It scores each person's answers, shows them a personalised result, and captures their details as a qualified lead.
Do I need to know how to code?
No. You build quizzes visually by dragging questions into place, setting scores, and previewing live. No developer is required.
Is InsightSquirrel GDPR compliant?
Yes. You can collect names, emails and custom fields with clear consent options, before or after the results page. See our trust & security page for how we store, protect and hand back your data.
Can I connect InsightSquirrel to my other tools?
Yes. Push new leads to your CRM, email platform, or thousands of apps through webhooks and Zapier.
Get in touch
Talk to us
Questions about InsightSquirrel? Send us a message and we'll get back to you.
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