Strategy
Interactive content marketing, with examples
What it is, why it captures more leads than static content, the main types with examples, and how to launch your first piece.
Read the guide ->
Guides & resources
Guides for building quizzes that convert
Clear, practical playbooks for turning curiosity into qualified leads. Start with your first lead-generation quiz, borrow proven funnel ideas, and learn when a scorecard beats a quiz.
Latest guides
Start here
Four practical reads to help you plan, build and launch a quiz or scorecard that captures the right leads.
Craft
How to create a personality quiz
Plan your outcomes, write questions that map to them, turn the result into a shareable moment, and capture the lead just before the reveal. With examples.
Read the guide ->
Craft
How to write quiz questions that convert
Start from the result, choose the right question types, write clear and fair options, score as you go, and avoid the traps that make people drop out. With examples.
Read the guide ->
Publishing
How to embed a quiz on your website
Four ways to add a quiz or scorecard to your site, a no-code walkthrough of the inline embed, where to place it for the most leads, and how to keep it fast without losing a single lead.
Read the guide ->
Lead generation
How to build a lead generation quiz (step by step)
A start-to-finish walkthrough: choosing a topic your audience cares about, planning your questions, setting up scoring, placing the opt-in and following up so new leads actually convert.
Read the guide ->
Quiz funnels
7 quiz funnel examples that capture leads
Proven quiz funnel ideas you can adapt across industries, from coaches and agencies to online shops and service businesses, with the results pages and follow-ups that make each one work.
Read the guide ->
Scorecards
Scorecard vs quiz: which should you build?
The two formats look similar but do different jobs. Compare how each captures leads, what results they deliver, and how to choose the right one for your audience and offer.
Read the guide ->
Scorecards
How to build a scorecard (step by step)
Turn your expertise into a scored assessment: choose the right topic, weight your answers, set score ranges, design the results page and capture qualified leads.
Read the guide ->Put it into practice
Reading is a good start, building is better. Create your first quiz or scorecard and see how many leads it captures. 14-day free trial, cancel anytime. Add your card to begin, you won't be charged until the trial ends.
Start free