Build lead generation quizzes people actually want to finish
Swap the tired sign-up form for an interactive quiz. Ask a few smart questions, give a personalised result, and capture qualified, opt-in leads while you do it, no code required.
Why quizzes out-convert static forms
A quiz feels like a conversation, not a chore. That small shift changes who fills it in and what you learn about them.
Higher engagement
People are curious about themselves. An inviting first question pulls visitors in where a blank contact form would send them away.
Self-qualifying answers
Every answer tells you something. By the time someone reaches the opt-in, you already know their needs, budget or stage, so the lead arrives warm.
Instant, personalised value
People happily share their details for a result that is genuinely about them. It is a fair exchange, which is exactly why a quiz lead magnet converts.
What makes an InsightSquirrel lead-gen quiz work
Everything you need to design a quiz for lead generation, capture consent properly and route each lead to the right place.
Engaging question types
Single and multi-select, image choice, sliders, ranking, number and text, plus branching logic and a progress bar to keep people moving.
Scoring that qualifies leads
Give each answer a weight and build an overall score plus per-category scores. The result tells you how hot a lead is before you ever reply.
GDPR consent and opt-in
Add a lead capture form with a clear consent tick box and a separate marketing opt-in, placed before or after the results, however you prefer.
Personalised results and recommendations
Show different outcomes by score or category, with tailored advice, recommendation blocks, a booking link and even a downloadable PDF result.
Send leads to your tools
Push each new lead straight to your CRM or email platform with outbound webhooks and Zapier, or trigger an instant email notification and autoresponder.
Lead scoring and tags in the CRM
Every lead lands in the built-in contacts CRM with their answers, score, tags and custom fields, ready to segment, follow up and export.
From blank page to booked leads in three steps
The whole thing lives in one no-code builder, with a live preview as you go.
Design the quiz and questions
Drag in your questions, set answer weights and add branching so people only see what is relevant. Style it with your colours, fonts and logo.
Add your opt-in with consent
Drop in the lead capture form, choose the fields you need, and switch on the GDPR consent and marketing opt-in. Place it before or after the result.
Score, segment and send
Publish as a hosted page, embed or QR code. New leads are scored, tagged and sent to your CRM, email tool or spreadsheet automatically.
Who uses lead generation quizzes
If you want warmer conversations and a growing list, a quiz earns its place. Coaches use them to find clients who are ready to work with them. Agencies build quizzes for their own funnel and for the brands they look after. B2B marketers use scoring to separate serious buyers from browsers, while consultants and course creators turn a smart scorecard marketing assessment into a steady flow of qualified enquiries.
Because everything is no-code, you can spin up a new quiz for a campaign, a lead magnet or a launch without waiting on a developer. Pair it with our quiz funnel builder to guide people from that first click all the way to a booked call, and if you want a step-by-step walkthrough, read our guide on how to build a lead generation quiz.
Lead generation quiz software, answered
What is a lead generation quiz?
A lead generation quiz is an interactive quiz or scorecard that gives people a personalised result in exchange for their details. Instead of a plain form, visitors answer a few engaging questions, share their name and email with consent, and receive tailored feedback. You get an opt-in lead who has already told you what they care about.
Are quiz leads GDPR compliant?
Yes. Every InsightSquirrel quiz includes a lead capture form with a GDPR consent tick box and a separate marketing opt-in, which you can place before or after the results. People choose to share their details and agree to hear from you, so the leads you collect are consented and compliant.
Where do my leads go?
Leads land in your built-in contacts CRM, complete with their answers, score, tags and any custom fields. From there you can export to CSV at any time or push leads automatically to your email tool or CRM using outbound webhooks and Zapier. Your data is always yours to keep and export.
Do I need any technical skills?
No. The builder is fully no-code, with drag-and-drop questions, a live preview and a visual theme editor for colours, fonts and your logo. If you can write an email, you can build a lead generation quiz and publish it as a hosted page or an embed.
What does it cost?
You start with a 14-day free trial, cancel anytime. Add your card to begin, you won't be charged until the trial ends. After that you move onto a paid plan. See the current pricing on our pricing section.
Start capturing better leads
Build a quiz your audience enjoys and let it fill your list with qualified, opt-in leads. Your first quiz can be live today.
Build your lead-gen quiz