Qualify seller leads
A thinking-of-selling readiness quiz gives a homeowner a reason to engage, then captures their details so you can follow up with a valuation.
For real estate
Lead capture quizzes for estate agents and brokers
Turn property browsers into named leads. InsightSquirrel builds quizzes and scorecards that qualify buyers and sellers by budget, timeline and readiness, capture their details, and route a warm lead to your team.
- Qualify buyers and sellers
- Capture contact details
- Follow up while it is hot
Where it fits
Three ways a quiz brings in property leads
A short, friendly quiz gives buyers and sellers a reason to raise their hand, and hands you their details in return.
Qualify buyer enquiries
Score budget, timeline and must-haves, so you know how ready each buyer is and can route them to the right listings or negotiator.
Grow your database
Run a home-style or area finder as a lead magnet, so casual browsers become contacts you can nurture until they are ready to move.
Why agents choose InsightSquirrel
Built to qualify a lead before you pick up the phone
Everything below is included from your first day of the 14-day free trial.
Scoring that qualifies
Weight every answer by budget, timeline and readiness, so each lead arrives ranked by how close they are to buying or selling.
Capture with consent
Collect name, email and phone with clear GDPR consent, before or after you reveal the result.
Embed on any site
Drop the embed code into WordPress, Wix, Squarespace or most agency CRM websites, or link to a hosted quiz page. No developer needed.
Results that prompt action
End every quiz with a clear next step, book a valuation or a viewing, so an interested lead knows exactly what to do next.
Syncs to your CRM
Send new leads straight to your CRM or email platform through Mailchimp, HubSpot, Zapier and webhooks, and trigger an instant follow-up.
Simple, predictable pricing
From £9 a month including UK VAT, with a VAT invoice for every payment and no per-seat minimum to get started.
Templates to start from
Launch faster from a ready-made template
Adapt one of these to your patch and go live in an afternoon.
Scorecard
Lead-Ready Scorecard
Let a homeowner score their own readiness to sell, so your team spends time on the vendors who are ready to list.
Quiz
Budget & Timeline Qualifier
Find out a buyer's budget and how soon they want to move, and route the hottest enquiries to the front of the queue.
Quiz
Style Preference Quiz
Learn what a buyer is looking for, then match them to the kind of property and area that suits them best.
Scorecard
Client Intake Assessment
Gather everything you need from a new buyer or vendor up front, so the first conversation is already a warm one.
Questions
InsightSquirrel for real estate FAQ
Can a quiz get me more seller leads?
Yes. A short thinking-of-selling readiness quiz gives a homeowner a reason to engage, then captures their details so you can follow up with a valuation. You get a named, qualified lead instead of an anonymous website visitor.
Does it work for buyers too?
Yes. A buyer quiz scores budget, timeline and must-haves, so you know how ready each enquiry is and can route them to the right listings or negotiator before you pick up the phone.
Can I put the quiz on my agency website?
Yes. InsightSquirrel gives you an embed code that drops into any site, including WordPress, Wix, Squarespace and most agency CRM websites, or you can link to a hosted quiz page. No developer needed. See the embedding guide.
Turn website visitors into valuations and viewings
Build a buyer or seller quiz, embed it on your site, and send your team leads that are ready to talk. 14-day free trial, cancel anytime.
Start free today