A lead magnet that qualifies as it captures
Swap the plain download for an interactive scorecard. People get a useful result, and you get a lead that arrives already scored.
For marketing teams
Generate and score inbound leads at scale
Turn interest into qualified pipeline. Build a quiz or scorecard that scores every answer, so your team starts the day with leads that are already ranked.
- Score every answer
- Leads into your CRM
- Consent built in
Where it fits
Three ways a quiz feeds your pipeline
From a smarter lead magnet to list segmentation, a scored quiz does the qualifying work up front.
Segment your list without guesswork
Let a short quiz sort subscribers by need, so every follow-up email speaks to what they actually want.
Check a campaign is ready before you spend
Run a readiness quiz so the audience, offer and tracking are all in place before the budget goes out.
What matters most to you
Built to hand your team ranked, ready leads
Everything below is included from your first day of the 14-day free trial.
Score every answer
Weight answers so each response comes back ranked, not just recorded, and your team knows who to call first.
Send leads where they belong
Push new leads to your CRM, email platform or thousands of apps through Mailchimp, HubSpot, Zapier and webhooks.
See what is working
Track starts, completions and drop-off on every quiz you publish, so you can tune what converts.
Consent built in
Collect names and emails with clear GDPR consent, before or after the result.
Branching logic
Send people down different paths based on their answers, so the result and the follow-up fit each segment.
Simple, predictable pricing
From £9 a month including UK VAT, with a VAT invoice for every payment and no per-seat minimum to get started.
Templates to start from
Launch faster from a ready-made template
Adapt one of these to your campaign and go live in an afternoon.
Scorecard
Brand Health Scorecard
Give visitors an honest read on how strong and consistent their brand is, and where it is quietly leaking trust.
Quiz
Budget & Timeline Qualifier
A two-minute quiz that surfaces budget and timing early, so nobody wastes a call finding out there is neither.
Quiz
Campaign Readiness Quiz
A quick check that a campaign is actually ready to launch, before the budget goes out the door.
Scorecard
Content Marketing Audit
Score how well a content programme is pulling its weight, and show exactly where the quick wins are.
Browse all templates → · Go deeper: how to build a lead-generation quiz
Questions
InsightSquirrel for marketing teams FAQ
Can a quiz generate qualified leads?
Yes. Swap a plain download for an interactive quiz or scorecard: people get a useful result, and you get a lead that arrives already scored and ready to route. It captures more leads than a static form and tells you how warm each one is.
Can I score and rank leads automatically?
Yes. Weight every answer so each response comes back ranked, not just recorded. Your team starts the day with a list of leads sorted by how ready they are, instead of a pile of undifferentiated form fills.
Where do the leads go?
Wherever you need them. Push new leads to your CRM, email platform or thousands of apps through Mailchimp, HubSpot, Zapier and webhooks, and trigger a follow-up automatically.
How much does it cost?
Plans start at £9 a month including UK VAT, each with a 14-day free trial of all features. See the pricing page for details.
Ready to build?
Start your 14-day free trial of every feature. You will not be charged until it ends, and you can cancel anytime.
Start free today