Content Marketing Audit
A scorecard that assesses a content operation across strategy, quality and distribution. It reveals the common trap of making good content nobody sees, and points to whichever link in the chain is weakest.
What the questions look like
Real questions from the template, shown in full. You can edit every one of them.
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How clearly is your content tied to a specific business goal?0 - Not at all510 - Every piece
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How consistently do you publish?0 - Sporadically510 - Like clockwork
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How much effort goes into promoting a piece versus making it?0 - We just publish510 - Promotion is planned
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How well do you reuse strong pieces across channels?0 - Never510 - Systematically
An example result
Answers run 0 to 10 and convert to a score out of 100 across Strategy, Quality and Distribution. The headline score rates the operation, and the weakest category shows where effort is being wasted.
Quality is high but distribution scored lowest. For the next month, spend as long promoting each piece as making it, and repurpose your best post into three formats.
| Firing on all cylinders (80-100) | Strategy, quality and reach align. Scale it. |
| Good content, quiet reach (58-79) | Strong in parts. Fix the weakest link. |
| Busy, not effective (0-57) | Effort without a system. Start with strategy. |
Who it is for
For content agencies and fractional CMOs. Use it to diagnose a prospect's content and open a conversation grounded in their specific weak spot.
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Questions about this template
Who is this for?
Any business publishing content that is not sure it is working. It is most useful for teams that make a lot but measure little.
Can I make it my agency's tool?
Yes. Brand it, adjust the categories, and point each result at your relevant service.
What do I get back?
A scored lead with category breakdowns, ready to push into your pipeline.