Campaign Readiness Quiz
A pre-flight quiz for marketing campaigns. It checks that the audience, the offer, the tracking and the follow-up are all in place, and flags the gaps that quietly sink launches, so a team fixes them before spending.
What the questions look like
Real questions from the template, shown in full. You can edit every one of them.
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How well do you know who this campaign is for?A sharp, specific audienceA rough ideaAnyone who might buyNot defined yet
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How compelling is the offer at the centre of it?Genuinely hard to ignoreDecentThe usualThere isn't a clear one
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Is your tracking set up to know what worked?Fully, end to endPartlyBasic page views onlyNot really
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What happens the moment someone responds?An automated, tested follow-upA manual replyWe will figure it outNothing planned
An example result
Answers weight toward the four things a campaign needs to succeed: audience, offer, measurement and follow-up. The result flags readiness and names the weakest area to fix before launch.
Audience and offer are strong, but follow-up is unplanned. Before you spend a penny, set up and test the first two messages a respondent receives.
| Cleared for launch (82-100) | The essentials are in place. Go. |
| Almost launch-ready (60-81) | One gap to close before spending. |
| Hold the launch (0-59) | Too many gaps. Fix the basics first. |
Who it is for
For in-house marketers and agencies. Run it before any paid push, or use it as a lead magnet that positions you as the safe pair of hands.
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Questions about this template
Is it only for paid ads?
No. It suits any campaign with a budget and a deadline, from email launches to events.
Can I add my own checks?
Yes. Add the steps your team always forgets so the quiz reflects how you actually launch.
Does it capture leads?
Yes, with consent, each tagged by readiness for follow-up.