Website Audit Scorecard
A practical scorecard covering the parts of a website that decide whether a visitor acts: clarity of message, ease of the next step, and proof. It hands over a category-by-category score that reads like a mini consultancy report.
What the questions look like
Real questions from the template, shown in full. You can edit every one of them.
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Is it obvious what you want a visitor to do next on every key page?0 - Never510 - Always
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How quickly does your homepage explain who you help and how?0 - It does not510 - In one glance
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How much proof, such as results or case studies, does a visitor see?0 - None510 - Plenty, well placed
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How easy is it to get in touch or buy from a phone?0 - Painful510 - Effortless
An example result
Answers run 0 to 10 and convert to a score out of 100 across Message, Action and Proof. The headline score summarises the site, and each category score names the area costing the most conversions.
Your message is clear, but proof is thin and the next step is buried. Add two visible case results near your main call to action and make that button unmissable on mobile.
| Converting well (80-100) | The essentials are in place. Optimise the details. |
| Leaking conversions (55-79) | Good bones, clear gaps. Fix the weakest category first. |
| Costing you leads (0-54) | The site is working against you. Start with the basics. |
Who it is for
For web designers, CRO specialists and marketers. Use it as a lead magnet that gives real value and naturally leads to a paid audit or redesign.
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Questions about this template
Does this replace a real audit?
No, and it should not pretend to. It gives an honest first read and makes the case for a proper audit if the score is low.
Can I change the questions to my niche?
Yes. Tailor the questions to ecommerce, SaaS or service sites so the result feels made for them.
Do I get their details?
Yes, with consent, and each lead arrives with their scores so you can lead with the biggest gap.