Segment attendees before you market
A short quiz sorts prospective attendees by what they want, so your promotion speaks to each group instead of everyone at once.
For events and ticketing
Qualify buyers before they go on sale
Understand who is coming and what they want. Score readiness, segment attendees and match sponsors to the right package, all before tickets go live.
Or play a live festival quiz and see exactly what your buyers would see.
- Segment attendees
- Match sponsors to packages
- Score every answer
The events advantage
Built by the team behind TicketOtter
InsightSquirrel comes from the same team as TicketOtter, our event ticketing platform. We work with event organisers every day, so this is built to sit alongside your on-sale rather than be bolted on after it. No other quiz tool has a ticketing product in the family.
Qualify before on-sale. Learn who is ready to buy before tickets go live, so your launch lands on warm demand.
Segment ticket-buyers. Sort buyers by what they want, so pricing, programming and promotion each speak to the right group.
Warm up sponsors. Point sponsors to the right package before you pitch, so the sales conversation starts warm.
Where it fits
Three ways a quiz works before, during and after
From segmenting attendees to matching sponsors and learning fast, a quiz earns its keep across the event.
Match sponsors to the right package
A fit finder reads what a sponsor wants and points them to the tier that delivers it, so the sales conversation starts warm.
Learn fast after the event
A feedback survey captures honest reactions while they are fresh, and builds the case for next year.
What matters most to you
Built to qualify, segment and learn
Everything below is included from your first day of the 14-day free trial.
Score every answer
Weight answers so each response comes back ranked, not just recorded, whether it is a buyer or a sponsor.
Send leads where they belong
Push new leads to your CRM, email platform or thousands of apps through Mailchimp, HubSpot, Zapier and webhooks.
See what is working
Track starts, completions and drop-off on every quiz you publish, so you can tune your promotion.
Consent built in
Collect names and emails with clear GDPR consent, before or after the result.
Branching logic
Send buyers and sponsors down different paths based on their answers, for a result that fits each one.
Simple, predictable pricing
From £9 a month including UK VAT, with a VAT invoice for every payment and no per-seat minimum to get started.
Templates to start from
Launch faster from a ready-made template
Adapt one of these to your event and go live in an afternoon.
Quiz
Attendee Segmentation Quiz
Learn what each ticket-buyer actually wants, and group them so your marketing and programming can speak to them.
Quiz
Sponsor Fit Finder
Read what a sponsor is after and point them to the package that delivers it, so the pitch starts warm.
Survey
Event Feedback Survey
Capture honest feedback right after an event, while it is fresh, and learn what to repeat and what to change.
Scorecard
Event Planning Audit
Help planners see how solid their event plan is, from goals and budget to promotion and the day itself.
Browse all templates → · Read: how to qualify ticket-buyers before your on-sale · Read: how to run a pre-sale quiz for your festival · Read: how to grow an early bird list for your festival
Questions
InsightSquirrel for events and ticketing FAQ
Can a quiz help me segment attendees?
Yes. A short quiz sorts prospective attendees by what they want, so your promotion speaks to each group instead of everyone at once, and every answer is captured with consent.
Can I match sponsors to the right package?
Yes. A fit finder reads what a sponsor wants and points them to the tier that delivers it, so the sales conversation starts warm and the leads reach your team already scored.
Can I collect feedback after the event?
Yes. Run a feedback survey that captures honest reactions while they are fresh, then export the results or send them to your tools to build the case for next year.
How much does it cost?
Plans start at £9 a month including UK VAT, each with a 14-day free trial of all features. See the pricing page for details.
Ready to build?
Start your 14-day free trial of every feature. You will not be charged until it ends, and you can cancel anytime.
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