Attendee Segmentation Quiz
A quiz for prospective attendees that sorts them into meaningful groups by what they are looking for, whether that is networking, learning or a good time. It sharpens your promotion and helps you shape a programme people actually want.
What the questions look like
Real questions from the template, shown in full. You can edit every one of them.
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What would make this event worth it for you?Meeting the right peopleLearning something newA genuinely good timeSeeing a specific act or speaker
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Who are you most likely to come with?ColleaguesFriendsOn my ownFamily
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How do you usually decide to buy a ticket?Early, once it is announcedWhen the line-up is setLast minuteIf a friend is going
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What nearly stops you buying?PriceTimingNot sure it is for meGetting there
An example result
Answers group each attendee into a segment rather than a score. The result gives the buyer a tailored reason to come, and gives you clean segments to market and programme against.
You come to meet the right people. Expect curated networking sessions and introductions. We will send you the connections and sessions worth planning around.
| The connector | Comes to network. Market the people and access. |
| The learner | Comes for content. Market the programme and speakers. |
| The experience-seeker | Comes for the atmosphere. Market the vibe. |
| The fan | Comes for a specific draw. Market the headline act. |
Who it is for
For event marketers who send everyone the same emails. Use it before an event to segment buyers and tailor your promotion, and after to plan a better programme.
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Questions about this template
Can I define my own segments?
Yes. Rename the groups to fit your event and tailor the follow-up each one receives.
When should I run it?
At sign-up or on the ticket page, so every buyer is segmented from the start.
Do responses feed my email tool?
Yes, with consent, each tagged by segment for targeted campaigns through an integration.