Qualify trial and demo requests
A short fit or readiness scorecard scores intent before anyone books a call, so sales sees how warm a lead is up front.
For SaaS
Quiz funnels for SaaS marketing teams
Qualify trial and demo interest before it reaches your sales team. InsightSquirrel builds scored quizzes and scorecards that read each visitor, point them to the right plan, and send a scored, segmented lead straight to your CRM.
- Score and qualify leads
- Personalised results
- Syncs to your CRM
Where it fits
Three places a quiz earns its keep in a SaaS funnel
Interactive, scored content does the qualifying work up front, so your team spends time on the leads most likely to convert.
Recommend the right plan
A plan-selector quiz guides visitors to the tier that fits their needs, so more of them sign up for the right one with confidence.
Segment and re-engage
A quick quiz sorts new subscribers by need or use case, so your onboarding and nurture emails speak to what each person actually wants.
Why SaaS teams choose InsightSquirrel
Built to hand sales a scored lead, not a raw form fill
Everything below is included from your first day of the 14-day free trial.
Scoring that qualifies
Weight every answer and score across categories, so each lead arrives rated by how ready they are to buy, not just a name on a list.
Lead capture with consent
Collect work email and custom fields with clear GDPR consent, before or after the results page.
Syncs to your CRM
Push scored leads to your CRM or email platform through webhooks, Zapier and integrations, and trigger a follow-up automatically.
Results people act on
A tailored recommendation and a clear next step turn a curious visitor into a booked demo or a started trial.
Product feedback surveys too
Run a plain survey with no scoring to gather onboarding or churn feedback, alongside your quiz funnels.
Simple, predictable pricing
From £9 a month including UK VAT, with a VAT invoice for every payment and no per-seat minimum to get started.
Templates to start from
Launch faster from a ready-made template
Adapt one of these to your product and go live in an afternoon.
Scorecard
Lead-Ready Scorecard
Let a prospect score their own readiness to buy, so your team spends time on the leads that are ready to talk.
Scorecard
Sales-Readiness Scorecard
Help a prospect see how ready they are to solve their problem, and warm them up in the process.
Quiz
Product Recommender
Guide visitors to the right product or plan with a few friendly questions, and lift both conversion and confidence.
Quiz
Package Selector
End plan paralysis by recommending the right package, so shoppers stop comparing and start buying.
Questions
InsightSquirrel for SaaS FAQ
Is InsightSquirrel good for SaaS lead generation?
Yes. SaaS marketing teams use scored quizzes and scorecards to qualify trial and demo interest, recommend the right plan, and hand sales a scored, segmented lead instead of a raw form fill. Plans start at £9 a month including UK VAT.
Can a quiz qualify leads before they reach sales?
Yes. You score each answer, so a fit or readiness scorecard tells you how warm a lead is before anyone books a call. Scored leads flow into your contacts with their score and answers attached, ready to route to sales.
Does it connect to our CRM?
Yes. Push new leads and their scores to your CRM or email platform through webhooks, Zapier and integrations, and trigger an automatic follow-up while interest is hot.
How much does it cost?
Plans start at £9 a month including UK VAT, each with a 14-day free trial of all features. See the pricing page for details.
Turn trial curiosity into qualified pipeline
Build a scored quiz or scorecard, embed it on your site, and send sales the leads worth their time. 14-day free trial, cancel anytime.
Start free today