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Product Recommender

A quiz that replaces a wall of filters with a short, personal conversation. It reads what a shopper needs and recommends the product that fits, with a reason, so they buy with confidence and you capture the ones who are not quite ready.

What the questions look like

Real questions from the template, shown in full. You can edit every one of them.

  • What are you mainly trying to solve or achieve?
    Everyday useA specific problemA giftAn upgrade
  • How experienced are you with this kind of product?
    Complete beginnerSome experienceConfidentExpert
  • What matters most to you?
    PriceQualityEase of useFeatures
  • Where will you mostly use it?
    At homeOn the goAt workA bit of everything

An example result

Answers weight toward the product that best matches the shopper's needs and experience. The result recommends one product with a short reason, and can offer an alternative, so the shopper feels guided rather than sold to.

The all-rounder

You want quality and ease for everyday use. The all-rounder is your best match: dependable, simple, and built to last. Here it is, with a lighter option if you would prefer.

The essentialPrice-led beginner. Recommend the entry product.
The all-rounderWants quality and ease. Recommend the core product.
The specialistFeature-led and experienced. Recommend the pro product.
The giftBuying for someone else. Recommend a safe crowd-pleaser.

Who it is for

For ecommerce brands with a range that overwhelms shoppers. Put it on your homepage or a collection page so buyers find their match and abandoned browsers become captured leads.

Related templates

Questions about this template

Can it link straight to the product?

Yes. Each result can point to the exact product page, or add it to the basket, so the path to buy is short.

Does it work with a big catalogue?

Yes. Group products into outcomes and the quiz routes shoppers to the right one without endless questions.

Do I capture non-buyers?

Yes. Offer the result by email with consent, so browsers who do not buy today become leads you can follow up.