Scoring that drives a result
Weight answers, score across categories, and send every person to a personalised outcome, not just a thank-you screen.
SurveyMonkey alternative
A SurveyMonkey alternative built for lead generation
SurveyMonkey is made for surveys and market research. InsightSquirrel is made to turn answers into scored, personalised results that capture the leads you actually want to talk to, from £9 a month.
Last updated 5 October 2026. Competitor details checked against their own websites.
- Scored quizzes and scorecards
- Personalised results
- Lead capture built in
InsightSquirrel vs SurveyMonkey
Two tools for two different jobs
SurveyMonkey is a strong general-purpose survey and market-research platform. If what you need is a quiz or scorecard funnel that scores answers and captures leads, here is how the two compare.
| InsightSquirrel | SurveyMonkey | |
|---|---|---|
| Best for | Lead-generation quiz and scorecard funnels | General-purpose surveys and market research |
| Starting paid price | Free plan, or from £9 a month (founding rate, normally £15), including UK VAT | Team plans from £20 per user a month, three-user minimum, billed annually |
| Free option | Free plan, no card needed, plus a 14-day trial of all features | Free plan capped at 10 questions per survey |
| Going over your responses | Your quiz keeps running, with no overage fees | £0.15 per response over your plan |
| Personalised results pages | Built in on every plan | Not the product's focus |
| Your data | Your leads stay yours, export anytime | Governed by their plan and terms |
SurveyMonkey pricing and plan details taken from surveymonkey.com, accessed October 2026, shown in pounds sterling. Prices and features change, so check their site for the latest. Comparison reflects each tool's typical use, not a judgement of quality.
Why teams choose InsightSquirrel
Built to turn answers into leads
Everything below is included from your first day of the 14-day free trial.
Lead capture with consent
Collect names, emails and custom fields with clear GDPR consent, before or after the results page.
Results people act on
Tailored recommendations, a clear next step and an optional PDF report turn a quick quiz into a booked call.
Simple UK pricing
From £9 a month including VAT, with a VAT invoice for every payment and no per-seat minimum to get started.
Push leads anywhere
Send scored leads to your CRM or email tool through webhooks, Zapier and integrations.
Need a plain survey too? You still have one.
InsightSquirrel includes a survey mode with no scoring and no results page, so the straightforward feedback jobs are covered alongside your quiz funnels.
Questions
SurveyMonkey alternative FAQ
Is InsightSquirrel a good alternative to SurveyMonkey?
If your goal is capturing and qualifying leads rather than running market-research surveys, yes. InsightSquirrel scores each person's answers, shows a personalised result, and captures their details as a lead, on plans from £9 a month including UK VAT.
Can I still run simple surveys?
Yes. Alongside scored quizzes and scorecards, InsightSquirrel includes a survey mode with no scoring and no results page, so you can gather straight answers too.
How much does InsightSquirrel cost?
Plans start at £9 a month including UK VAT, each with a 14-day free trial of all features. See the pricing page for full details.
Can I move my questions across from another tool?
You rebuild quizzes in the visual builder, or start from a ready-made template and adapt it. Scout, the AI quiz helper, can draft a full quiz from a short description to save you time.
Ready to build a quiz that captures leads?
Start free, share it anywhere, and turn curious visitors into scored, qualified leads.
Start free today
