Scoring that drives a result
Weight answers, score across categories, and send every person to a personalised outcome, not just a confirmation screen.
Google Forms alternative
A Google Forms alternative built for lead generation
Google Forms is a brilliant free tool for basic forms and tests. InsightSquirrel is built to turn answers into scored, personalised results with your branding, that capture the leads you actually want to talk to, from £9 a month.
Last updated 5 October 2026. Competitor details checked against their own websites.
- Weighted scoring
- Personalised results
- Branded lead capture
InsightSquirrel vs Google Forms
Two tools for two different jobs
Google Forms is a free, general-purpose form and quiz tool that is hard to beat for straightforward jobs. If what you need is a quiz or scorecard funnel that scores answers toward a personalised result and captures leads, here is how the two compare.
| InsightSquirrel | Google Forms | |
|---|---|---|
| Best for | Lead-generation quiz and scorecard funnels | Free general-purpose forms, surveys and graded tests |
| Price | Free plan, or from £9 a month (founding rate, normally £15), including UK VAT | Free with a Google account |
| Scoring | Weighted scoring across categories toward a result | Quiz mode grades right and wrong answers for tests |
| Personalised results page | Built in: tailored recommendation, plus PDF reports on Grow and above | Shows a confirmation message or test score |
| Branding | Your logo, colours and brand kit | Google-branded, with limited theming |
| Lead capture and CRM | Built-in capture with consent; CRM and app integrations on Grow and above | Responses go to Google Sheets; other tools via add-ons |
Google Forms details taken from Google's published product information, accessed October 2026. Google Forms is free and well suited to basic forms, surveys and tests; this comparison reflects each tool's typical use, not a judgement of quality.
Why teams choose InsightSquirrel
Built to turn answers into leads
Everything below is included from your first day of the 14-day free trial.
Lead capture with consent
Collect names, emails and custom fields with clear GDPR consent, before or after the results page.
Your branding, not ours
Add your logo, colours and voice with a saved brand kit, so the quiz feels like part of your own site.
Results people act on
Tailored recommendations, a clear next step and an optional PDF report turn a quick quiz into a booked call.
Push leads anywhere
Send scored leads to your CRM or email tool through Mailchimp, HubSpot, Zapier and webhooks.
Simple UK pricing
From £9 a month including VAT, with a VAT invoice for every payment and no per-seat minimum to get started.
Questions
Google Forms alternative FAQ
Is InsightSquirrel a good alternative to Google Forms?
If your goal is a lead-generation quiz funnel rather than a basic form or graded test, yes. InsightSquirrel adds weighted scoring toward a personalised result, your own branding, and built-in lead capture, with CRM sync on Grow and above, on plans from £9 a month including UK VAT. Google Forms remains a great free choice for simple forms and tests.
Google Forms is free, so why pay for InsightSquirrel?
Google Forms is excellent and free for basic forms, surveys and graded tests. InsightSquirrel is a purpose-built lead-generation tool: it scores answers toward a tailored recommendation, shows a branded results page, captures leads with consent, and pushes them to your CRM. You pay for the funnel and the leads, not just the form.
How much does InsightSquirrel cost?
Plans start at £9 a month including UK VAT, each with a 14-day free trial of all features. See the pricing page for full details.
Can I move my questions across from Google Forms?
You rebuild the quiz in the visual builder, or start from a ready-made template and adapt it. Scout, the AI quiz helper, can draft a full quiz from a short description to save you time.
Ready to build a quiz that captures leads?
Start free, share it anywhere, and turn curious visitors into scored, qualified leads.
Start free today
