Scoring that drives a result
Weight answers, score across categories, and send every person to a personalised outcome, not just a confirmation screen.
Microsoft Forms alternative
A Microsoft Forms alternative built for lead generation
Microsoft Forms is a capable free tool for forms and quizzes inside Microsoft 365. InsightSquirrel is built to turn answers into scored, personalised results with your branding, that capture the leads you actually want to talk to, from £9 a month.
- Weighted scoring
- Personalised results
- Branded lead capture
InsightSquirrel vs Microsoft Forms
Two tools for two different jobs
Microsoft Forms is a free, general-purpose form and quiz tool that is ideal for internal forms and tests inside Microsoft 365. If what you need is a quiz or scorecard funnel that scores answers toward a personalised result and captures leads, here is how the two compare.
| InsightSquirrel | Microsoft Forms | |
|---|---|---|
| Best for | Lead-generation quiz and scorecard funnels | Free general-purpose forms, surveys and graded quizzes |
| Price | £9 a month, including UK VAT | Free with a Microsoft account or Microsoft 365 |
| Scoring | Weighted scoring across categories toward a result | Quiz mode grades right and wrong answers for tests |
| Personalised results page | Built in: tailored recommendation and optional PDF | Shows a confirmation message or quiz score |
| Branding | Your logo, colours and brand kit | Microsoft-branded, with limited theming |
| Lead capture and CRM | Built-in capture with consent, syncs to your CRM | Responses go to Excel; other tools via Power Automate |
Microsoft Forms details taken from Microsoft's published product information, accessed September 2026. Microsoft Forms is free within Microsoft 365 and well suited to basic forms, surveys and quizzes; this comparison reflects each tool's typical use, not a judgement of quality.
Why teams choose InsightSquirrel
Built to turn answers into leads
Everything below is included from your first day of the 14-day free trial.
Lead capture with consent
Collect names, emails and custom fields with clear GDPR consent, before or after the results page.
Your branding, not ours
Add your logo, colours and voice with a saved brand kit, so the quiz feels like part of your own site.
Results people act on
Tailored recommendations, a clear next step and an optional PDF report turn a quick quiz into a booked call.
Push leads anywhere
Send scored leads to your CRM or email tool through Mailchimp, HubSpot, Zapier and webhooks.
Simple UK pricing
From £9 a month including VAT, with a VAT invoice for every payment and no per-seat minimum to get started.
Questions
Microsoft Forms alternative FAQ
Is InsightSquirrel a good alternative to Microsoft Forms?
If your goal is a lead-generation quiz funnel rather than a basic form or graded quiz, yes. InsightSquirrel adds weighted scoring toward a personalised result, your own branding, and built-in lead capture that syncs to your CRM, on plans from £9 a month including UK VAT. Microsoft Forms remains a great free choice for simple forms and tests inside Microsoft 365.
Microsoft Forms is free with Microsoft 365, so why pay for InsightSquirrel?
Microsoft Forms is excellent and free for basic forms, surveys and graded quizzes. InsightSquirrel is a purpose-built lead-generation tool: it scores answers toward a tailored recommendation, shows a branded results page, captures leads with consent, and pushes them to your CRM. You pay for the funnel and the leads, not just the form.
How much does InsightSquirrel cost?
Plans start at £9 a month including UK VAT, each with a 14-day free trial of all features. See the pricing page for full details.
Can I move my questions across from Microsoft Forms?
You rebuild the quiz in the visual builder, or start from a ready-made template and adapt it. The AI quiz builder can draft a full quiz from a short description to save you time.
Ready to build a quiz that captures leads?
Start free, share it anywhere, and turn curious visitors into scored, qualified leads.
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