Start for free, no card
Build a live quiz, capture up to 25 leads a month and use the AI quiz builder on the free plan. No card, no trial countdown.
ScoreApp and InsightSquirrel both build scored scorecard and quiz funnels that turn answers into qualified leads. InsightSquirrel adds a free plan with no card, the AI quiz builder on every paid plan, and UK pricing from £9 a month including VAT.
Both build scored scorecard funnels with lead capture. The differences that tend to matter are price, what you get for free, and whether the entry plan is genuinely usable.
| InsightSquirrel | ScoreApp | |
|---|---|---|
| Best for | Scored quiz and scorecard lead funnels for small businesses and agencies | Scorecard marketing for coaches, consultants and personal brands |
| Free option | Free plan, no card needed, plus a 14-day trial of every feature on paid | Free trial; paid plans from around £29 a month |
| Entry price | £9 a month founding rate, normally £15, including VAT | From around £29 a month, with heavier use nearer £69 a month |
| AI quiz builder | Included on every plan, from £9 | Included on paid plans |
| Remove branding | On every paid plan | On higher tiers |
ScoreApp pricing and plan details taken from ScoreApp, accessed September 2026; plan limits and feature tiers change, so check their site for the latest. Comparison reflects each tool's typical use, not a judgement of quality.
Start on the free plan with no card, then upgrade only when you need more.
Build a live quiz, capture up to 25 leads a month and use the AI quiz builder on the free plan. No card, no trial countdown.
Describe your quiz and let AI draft the questions, scoring and results, included from the £9 plan rather than gated behind a higher tier.
Collect names, emails and custom fields with clear GDPR consent, before or after the results page.
Tailored recommendations, a clear next step and an optional PDF report turn a quick scorecard into a booked call.
From £9 a month including VAT, with a VAT invoice for every payment and no per-seat minimum to start.
Dozens of quiz and scorecard templates, free on every plan, so you can launch fast and make it yours.
Both build scored scorecard and quiz funnels that turn answers into qualified leads. InsightSquirrel adds a free plan with no card, the AI quiz builder on every plan, and UK pricing from £9 a month including VAT, a fraction of ScoreApp's entry price.
Yes. On the free plan you can build a live quiz, capture up to 25 leads a month and use the AI quiz builder, with no card needed. Paid plans add more quizzes, leads and features.
Plans start at £9 a month including UK VAT, each with a 14-day free trial of all features, and there is a free plan with no card. See the pricing page for full details.
Yes. Your leads stay yours and you can export them whenever you like. See our trust and security page for how we store and hand back your data.
Start free, share it anywhere, and turn curious visitors into scored, qualified leads.
Start for free today