Via Zapier

Mailchimp integration

Add new quiz leads to a Mailchimp audience automatically.

What it does

Send everyone who completes a quiz straight into a Mailchimp audience, tagged and ready for your next campaign. InsightSquirrel connects to Mailchimp through Zapier.

What data is sent

The contact's email and name
Their score and result, which you can store as tags or fields

How to set it up

Set up the Zapier connection first (see the Zapier page).
In your Zap, add an action step: Mailchimp, "Add or update subscriber".
Map the email and name from the quiz result, and choose the audience.
Optionally map the score or result to a tag or merge field, then switch the Zap on.

New here? Start with the Zapier connection, then come back to this step.

Set this up in InsightSquirrel

Common questions

Subscribers aren't appearing.

Check the Zap is on and that the email field is mapped. Mailchimp needs a valid email address on every subscriber.

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