What could a quiz funnel be worth?
A quiz gives visitors a reason to engage and a result worth sharing their email for, so it usually captures more leads than a plain form. Put in your own numbers and see what that difference could be worth. No sign-up, and the result updates as you type.
Extra leads with a quiz
Extra revenue
How the maths works
It is deliberately simple. We compare two conversion rates you choose, the form rate you get now and the quiz rate you expect, and keep everything else the same. The difference in leads flows through your close rate and customer value to a revenue figure.
visitors × (quiz rate − form rate) × close rate × customer value
Extra leads is simply visitors times the difference in the two conversion rates. Nothing else is assumed.
Questions
Does this promise a quiz will convert better?
No. Both conversion rates are numbers you choose, so the tool only shows what a difference of your choosing would be worth. We make no claim about how much a quiz will lift your own conversion, that depends on your audience, offer and traffic.
What quiz conversion rate should I put in?
Use a figure you would be comfortable defending. Interactive content often converts better than a static form because it gives something back, but the honest approach is to test a conservative estimate and a hopeful one, and see the range.
Where do I find my current numbers?
Your visitors and form conversion rate come from your website analytics; your close rate and customer value come from your own sales records. Rough figures are fine, this is for sizing the opportunity, not accounting.
Is my data saved?
No. Everything runs in your browser and nothing you type is sent anywhere or stored.
See what a quiz funnel looks like
Build a scored quiz or scorecard that gives visitors a reason to share their email, and turn more of your traffic into leads.
See lead-generation quizzes →