What are your website leads worth?
Put in a few numbers and see what your funnel is worth today, and what a better visitor-to-lead conversion rate would add. No sign-up, and the result updates as you type.
Your funnel today
At your target rate
How the maths works
It is deliberately simple and conservative. We only change one thing for the projection: your visitor-to-lead conversion rate. Your traffic, close rate and customer value stay exactly the same, so the gap you see is what a better conversion rate alone would be worth.
visitors × conversion rate × close rate × customer value
The gap is simply the target-rate revenue minus today's revenue. Nothing else is assumed.
Questions
Where do I find these numbers?
Your visitors and conversion rate come from your website analytics. Your close rate and customer value come from your own sales records. Rough figures are fine, the calculator is for sizing the opportunity, not accounting.
Does this promise a specific improvement?
No. The target rate is a number you choose, so you can see what any improvement would be worth. We make no claim about how much any particular tactic will lift your conversion.
What counts as a good conversion rate?
It varies widely by industry and traffic source, so compare against your own past performance rather than a benchmark. The useful question is what a realistic lift from where you are now would be worth.
One way to lift that conversion rate
Interactive quizzes and scorecards give visitors a reason to engage and a result worth sharing their email for. See how they work for lead generation.
See lead-generation quizzes →