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Website Feedback Survey

A short on-site survey that captures the why behind your traffic. It asks what a visitor came to do, whether they managed it, and what got in the way, filling the blind spot that page views and bounce rates leave behind.

What the questions look like

Real questions from the template, shown in full. You can edit every one of them.

  • What did you come to the site to do today?
    Learn about your productCompare optionsGet supportJust browsing
  • Did you manage to do it?
    Yes, easilyYes, but it was hardNot yetNo
  • If something got in the way, what was it?
    Open text answer
  • How easy was the site to use?
    0 - Difficult510 - Effortless

An example result

This is a feedback survey. Responses are gathered together so you can see why people visit, how often they succeed, and what stops the rest, the context analytics alone will not give you.

Every response is captured in one view, so the reasons behind your traffic, and the barriers to it, become clear enough to act on.

Who it is for

For marketers and product teams. Trigger it on key pages or on exit to understand intent and friction, and to prioritise what to fix.

Related templates

Questions about this template

Where should it appear?

On high-intent pages or as a gentle exit prompt, so you catch visitors while their goal is fresh.

Will it hurt the experience?

Kept short and easy to dismiss, it adds insight without getting in the way.

Can I stay anonymous?

Yes. Ask for no details at all, so visitors answer honestly and quickly.