Product Value Survey
A survey that gets at how essential your product feels, who values it most, and what its core benefit really is in customers' words. It is a simple, honest read on product-market fit and a source of language for your marketing.
What the questions look like
Real questions from the template, shown in full. You can edit every one of them.
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How would you feel if you could no longer use our product?Very disappointedSomewhat disappointedNot disappointedI would not mind
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What is the main benefit you get from it?Open text answer
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What type of person do you think would benefit most from it?Open text answer
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What one improvement would make it more valuable to you?Open text answer
An example result
This is a feedback survey. Answers are gathered together so you can gauge how essential your product feels, spot the customers who value it most, and capture the exact words that describe its value.
Responses collect in one place, so you can see how many would genuinely miss the product, who they are, and the language they use, which is gold for your messaging.
Who it is for
For founders and product marketers testing product-market fit. Send it to active customers to understand your true value and sharpen who you sell to.
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Questions about this template
What does the first question tell me?
How many customers would genuinely miss your product is a strong, honest signal of how essential it has become.
Why all the open questions?
Because the words customers use to describe your value are the words that will make your marketing land.
Who should I send it to?
Active, engaged customers give the clearest read. Their answers reveal your real strengths and best-fit audience.