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Building quizzes

Scoring and categories

How answers turn into a score or a category, and how that maps to the result someone sees.

Behind every quiz is a simple idea: each answer carries a value, and those values decide the result.

Scorecards

Give each answer option a score. InsightSquirrel adds them up as someone answers, then matches the total against the score bands you set for each result. For example, 0 to 49 might be one result and 50 to 100 another.

Category quizzes

Instead of a number, assign each answer to a category. The category with the most matches wins, and the matching result is shown. This is how personality-style and best-fit quizzes work.

Combination quizzes

A combination quiz lets people choose their own path, and the result stacks every outcome they matched, which suits recommenders that can return more than one thing.

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